Symposium is an event that brings together learning, training and development professionals every spring and fall for a dynamic refresh on what’s new in their fields. I wanted this event brand to stand out among the previous ones by emanating a mood of excitement and fun. My goal was to demonstrate how bright and electric visuals can stimulate instead of distract. It creates joy and willingness to receive the engaging content the event promises. Simply changing the type treatment gave the brand a more modern and welcoming presence while giving the tones of color a lift made the brand visually interesting and memorable.
Ok, let's work! 